Strategy that travels.
A strategy and creative agency helping brands communicate clearly and credibly across cultures.
STRATEGIC CLARITY · CREATIVE IMPACT · CULTURAL FLUENCY
CROSS-CULTURAL
MARKETING STRATEGY
+ CREATIVE
01 / APPROACH
Global ambition needs more than translation.
It needs relevance.
We help leadership teams identify what matters, what differs across cultures and where attention can be earned.
We turn that insight into clear positioning and creative direction.
We create campaigns and content that work locally while preserving the core brand idea.
We bring strategy, cultural intelligence and creative expertise together around each brief.
02 / WORK AROUND YOU
Built around your work.
Close to your team.
03 / EXPERTISE
Built for how audiences
discover, decide and return.
01
Listen
Audience signals, search behaviour and brand reality.
02
Shape
Positioning, narrative and a useful editorial system.
03
Make
Platform-native creative, production guidance and learning loops.
A disciplined process with room for platform behaviour, cultural nuance and creative discovery.
04 / SERVICES
What we do
From insight to impact.
Strategy and creative are stronger when they share the same cultural intelligence. Our work joins the question, the audience and the execution.
Read our reviews
↓
01
Social strategy
Positioning, channel choices and editorial systems designed to build sustained relevance.
02
Content and creative
Search-aware, platform-native content for Mandarin-speaking audiences and official brand accounts.
03
Cross-cultural localisation
Hooks, formats, art direction and production guidance built around how people actually consume social content.
04
Marketing collaterals
International brand clarity translated into culturally fluent communication—not word-for-word conversion.
05 / CLIENT PERSPECTIVES
The work matters.
So does the way we work.
“
Silvia and the team at Sun Strategies are an absolute pleasure to work with.
What really sets them apart is their strong understanding of tone of voice, particularly when it comes to communicating with our international target markets. We couldn’t recommend them more highly!
Rachael Pearl
International Marketing Manager
UK Leading Developer
“
I have had the pleasure to work with Silvia and her team to support the launch of our latest Boston project in Asia earlier this year.
Their work was fantastic and I couldn’t be happier.
Jean-Baptiste Rugiero
VP Global Sales and Marketing
US Leading Developer
06 / THE AGENCY
Founder-led.
Intelligence, amplified.
SS
Silvia Sun
Founder & Strategy Director
Strategy · Creative direction
KL
Kate Li
Senior Strategiest
Cross-cultural strategy · Insight
We combine senior judgement with specialist expertise and intelligent systems—bringing depth, pace and flexibility to every brief.
Inside Sun Strategies
↗
Contact Us
Back to the top
Strategy that travels.
A strategy and creative agency helping brands communicate clearly and credibly across cultures.
STRATEGIC CLARITY · CREATIVE IMPACT · CULTURAL FLUENCY
CROSS-CULTURAL
MARKETING STRATEGY
+ CREATIVE
01 / APPROACH
Global ambition needs more than translation.
It needs relevance.
We help leadership teams identify what matters, what differs across cultures and where attention can be earned.
We turn that insight into clear positioning and creative direction.
We create campaigns and content that work locally while preserving the core brand idea.
We bring strategy, cultural intelligence and creative expertise together around each brief.
02 / WORK AROUND YOU
Built around your work.
Close to your team.
03 / EXPERTISE
Built for how audiences
discover, decide and return.
01
Listen
Audience signals, search behaviour and brand reality.
02
Shape
Positioning, narrative and a useful editorial system.
03
Make
Platform-native creative, production guidance and learning loops.
04 / SERVICES
What we do
From insight to impact.
Strategy and creative are stronger when they share the same cultural intelligence. Our work joins the question, the audience and the execution.
Read our reviews
↓
01
Social strategy
Positioning, channel choices and editorial systems designed to build sustained relevance.
02
Content and creative
Search-aware, platform-native content for Mandarin-speaking audiences and official brand accounts.
03
Cross-cultural localisation
Hooks, formats, art direction and production guidance built around how people actually consume social content.
04
Marketing collaterals
International brand clarity translated into culturally fluent communication—not word-for-word conversion.
05 / CLIENT PERSPECTIVES
The work matters.
So does the way we work.
“
Silvia and the team at Sun Strategies are an absolute pleasure to work with.
What really sets them apart is their strong understanding of tone of voice, particularly when it comes to communicating with our international target markets. We couldn’t recommend them more highly!
Rachael Pearl
International Marketing Manager
UK Leading Developer
“
I have had the pleasure to work with Silvia and her team to support the launch of our latest Boston project in Asia earlier this year.
Their work was fantastic and I couldn’t be happier.
Jean-Baptiste Rugiero
VP Global Sales and Marketing
US Leading Developer
06 / THE AGENCY
Founder-led.
Intelligence, amplified.
KL
Kate Li
Senior Strategiest
Cross-cultural strategy · Insight
SS
Silvia Sun
Founder & Strategy Director
Strategy · Creative direction
We combine senior judgement with specialist expertise and intelligent systems—bringing depth, pace and flexibility to every brief.
Inside Sun Strategies
↗
Strategy that travels.
A strategy and creative agency helping brands communicate clearly and credibly across cultures.
Discover our approach
↓
STRATEGIC CLARITY · CREATIVE IMPACT · CULTURAL FLUENCY
01 / APPROACH
Global ambition needs more than translation.
It needs relevance.
We help leadership teams identify what
matters, what differs across cultures
and where attention can be earned.
We turn that insight into clear
positioning and creative
direction.
We create campaigns and content that
work locally while preserving the core
brand idea.
We bring strategy, cultural intelligence and creative expertise together around each brief.
02 / WORK AROUND YOU
Built around your work.
Close to your team.
03 / EXPERTISE
Built for how audiences discover, decide and return.
01
Listen
Audience signals, search behaviour and brand reality.
02
Shape
Positioning, narrative and a useful editorial system.
03
Make
Platform-native creative, production guidance and learning loops.
04 / SERVICES
What we do
From insight to impact.
Strategy and creative are stronger when they share the same cultural intelligence. Our work joins the question, the audience and the execution.
Read our reviews
↓
01
Social strategy
Positioning, channel choices and editorial systems designed to build sustained relevance.
02
Content and creative
Search-aware, platform-native content for Mandarin-speaking audiences and official brand accounts.
03
Cross-cultural localisation
Hooks, formats, art direction and production guidance built around how people actually consume social content.
04
Marketing collaterals
International brand clarity translated into culturally fluent communication—not word-for-word conversion.
05 / CLIENT PERSPECTIVES
The work matters.
So does the way we work.
“
Silvia and the team at Sun Strategies are an absolute pleasure to work with.
What really sets them apart is their strong understanding of tone of voice, particularly when it comes to communicating with our international target markets. We couldn’t recommend them more highly!
Rachael Pearl
International Marketing Manager
UK Leading Developer
“
I have had the pleasure to work with Silvia and her team to support the launch of our latest Boston project in Asia earlier this year.
Their work was fantastic and I couldn’t be happier.
Jean-Baptiste Rugiero
VP Global Sales and Marketing
US Leading Developer
06 / THE AGENCY
Founder-led.
Intelligence, amplified.
SS
Silvia Sun
Founder & Strategy Director
Strategy · Creative direction
KL
Kate Li
Senior Strategist
Cross-cultural strategy · Insight
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All Rights Reserved.